Arcton Rose Gold 5' x 7'6 Rug

For urban apartment dwellers, the plushness and density of this rug serve a vital functional purpose. The dense wool fibers act as a natural sound dampener, significantly reducing noise transfer between floors—a key benefit for multi-story living. Additionally, wool is an excellent thermal insulator, helping to stabilize room temperatures and provide a warm, comfortable landing on cold mornings.

New Zealand wool is globally recognized for its exceptional purity, strength, and natural softness. Because it is a natural protein fiber, it contains lanolin, which acts as a built-in protective barrier against dirt and stains. Hand-crafting this premium wool into a dense pile ensures long-term resilience and a "spring-back" quality that allows the rug to maintain its shape and loft much longer than synthetic alternatives.

Wool is a highly breathable, moisture-wicking material, making it an excellent choice for humid regions like Florida, Texas, or the Gulf Coast. Unlike synthetic materials that can trap heat and dampness, natural wool helps regulate the microclimate of your room by absorbing and releasing moisture without feeling wet. Furthermore, the natural structure of wool fibers makes them inherently resistant to mold and mildew, which is a significant advantage for coastal living.

Yes, minor shedding is a natural characteristic of high-quality wool and is actually a sign of authentic fiber. For the first few months of use, you may notice small fibers on the surface as the rug settles. Based on our expertise with this material, we recommend vacuuming regularly using a suction-only setting (avoiding a beater bar or rotating brush) to manage this. The shedding is temporary and will dissipate over time with normal use.

Absolutely. This rug is specifically hand-crafted for durability in active households. The 100% New Zealand wool construction is naturally resilient to crushing, while the added cotton backing provides extra stability to help prevent sliding and shifting. It is an ideal choice for high-traffic living rooms or play areas where both comfort and long-lasting performance are priorities.

To preserve the integrity of the natural fibers, we recommend spot cleaning with a mild detergent and cool water. It is important to blot spills immediately with a clean, dry cloth rather than rubbing, which can push the liquid deeper into the pile. Our care guide advises against using a washing machine or harsh chemicals, as these can strip the wool of its natural lanolin, leading to premature wear and loss of stain resistance.