Belletara Gray 7'9 x 9'9 Rug

This area rug is crafted from 100% premium wool, a natural fiber prized for its exceptional resilience and longevity. Unlike synthetic fibers that can flatten over time, wool has a natural "crimp" that allows it to spring back under foot traffic or furniture weight. Additionally, wool contains lanolin, a natural coating that provides an inherent level of soil resistance, making it an authoritative choice for those seeking a blend of luxury and practical durability.

To maintain the integrity of the hand-tufted construction and the delicate loop details, our care guidelines strictly recommend vacuuming without the use of a beater bar. High-speed rotating brushes can agitate the wool fibers excessively, leading to premature fuzzing or pulling. For the best results, use a suction-only setting or a handheld attachment to gently remove surface dust and debris.

We highly recommend pairing this rug with a quality rug pad. A pad serves two critical functions: it provides a non-slip foundation to keep the rug safely in place on hard surfaces and it acts as a shock absorber. By reducing the friction between the rug backing and the floor, a pad helps preserve the hand-tufted pile and extends the overall lifespan of the wool fibers.

Because wool is naturally water-repellent, you have a "golden window" to act before a spill sets. We recommend immediately blotting—never rubbing—the area with a clean, dry sponge or cloth to lift the liquid. For more persistent marks, professional cleaning is recommended as necessary to ensure the natural lanolin and fiber structure are not compromised by harsh household chemicals.

Yes. Because this rug is hand-tufted with a sophisticated blend of loop and high-low pile, it offers significant density that acts as a natural sound insulator. The 0.3-inch pile height helps to dampen echoes and reduce the transmission of impact noise to the floors below, making it an ideal choice for multi-story apartment living or open-concept spaces with hard flooring.

Shedding is a natural characteristic of high-quality wool rugs, particularly those with a hand-tufted finish, as small "staple" fibers work their way to the surface during the initial weeks of use. This is not a defect but a sign of the rug's authentic material. Regular, gentle vacuuming (without a beater bar) will significantly reduce shedding over time as the fibers settle into the backing.

This rug is specifically engineered for durability, featuring a robust hand-tufted construction and a geometric pattern that is excellent at masking minor surface wear. Wool’s natural ability to hide dry soil between its fibers ensures the rug maintains a clean appearance between professional cleanings. For high-traffic areas, we recommend rotating the rug every six months to ensure even wear and sun exposure.