Broswood Ivory 7'9 x 9'9 Rug

Yes, 100% premium wool is one of the most resilient natural fibers available for home decor. This rug is hand-tufted in India, a construction method that creates a dense, sturdy pile capable of springing back after being compressed by footsteps or furniture. While synthetic fibers may flatten over time, wool’s natural elasticity allows it to maintain its structure and beauty for years, making it a superior long-term investment for busy households.

We highly recommend using a quality rug pad with any large area rug. A pad provides essential "grip" to prevent the rug from sliding or bunching, which protects the hand-tufted backing from premature wear. Additionally, a pad allows for better airflow beneath the wool fibers, which is particularly important in humid climates to prevent moisture from becoming trapped between the rug and your hard flooring.

Absolutely. The structured abstract design and the soft interplay of ivory and gray lines are excellent for "disguising" minor lint or surface dust between cleanings. Unlike solid-colored rugs that show every speck, a transitional abstract pattern provides visual depth that masks the typical signs of daily use, keeping your living space looking polished with less effort.

For a rug of this scale, such as this 7'9" x 9'9" model, the ideal placement is to anchor your primary seating. We recommend positioning the rug so that the front legs of your sofa and accent chairs rest on the rug, while leaving about 12 to 18 inches of visible flooring between the rug's edge and the walls. This creates a cohesive "seating zone" that defines the space without making it feel cramped.

This rug is an excellent choice for apartment living. Beyond its sophisticated transitional style, the dense 100% wool construction acts as a natural sound insulator, significantly dampening the noise of footsteps and falling objects. Its neutral ivory and gray palette also helps reflect light, which can make smaller urban floor plans feel more open and airy.

To preserve the integrity of the hand-tufted fibers, our experts recommend vacuuming regularly using suction only—**do not use a beater bar or power head**, as the rotating brush can pull at the wool and cause excessive shedding. For spills, immediate action is key: blot the area with a clean, dry sponge or cloth to lift the liquid. For deep cleaning, we suggest professional services to ensure the natural wool oils are preserved and the backing remains intact.