Gervan Brown 8' x 10' Rug

To preserve the natural beauty of the jute, we recommend frequent vacuuming to remove deep-set dust and debris. If a spill occurs, our care experts advise blotting the area immediately with a clean, dry cloth; avoid using excessive water or steam cleaning, as natural fibers are highly absorbent and can be sensitive to moisture. For long-term maintenance, rotating the rug every six months ensures even wear and helps maintain the integrity of the fringed edges.

Yes, natural jute is highly breathable and excels in humid environments like coastal regions or the Southeast. Unlike some synthetic materials that can trap heat and moisture, the organic weave of this rug allows for better airflow. Its earthy brown tone and "natural vibe" also complement the light, airy aesthetic often found in seaside or contemporary tropical decor.

Like many premium natural fiber products, new jute rugs may experience a small amount of shedding (often called "sprouting") when first placed in a home. This is a normal characteristic of the material and typically subsides after a few weeks of regular vacuuming. Using a rug pad can also help reduce friction between the rug and the floor, further minimizing shedding while providing extra stability and cushioning.

This rug is crafted from 100% natural jute, a fiber celebrated for its inherent strength and resilience. Because jute is one of the toughest natural fibers available, it is an excellent choice for high-traffic zones like living rooms or entryways. The 0.5-inch low-profile height further enhances its durability, as it is less prone to matting or crushing compared to high-pile synthetic alternatives.

An 8' x 10' footprint is a versatile choice for bedroom layouts. For a king-sized bed, this rug provides an ideal border, extending past the sides and the foot of the bed to create a soft, grounded landing area. When paired with a queen-sized bed, it offers even more generous coverage, easily accommodating both the bed and nearby nightstands for a cohesive, designer-inspired look.

This rug offers a distinct, organic texture that is characteristic of high-quality jute. While it provides a firmer feel than plush shag, the contemporary solid weave is designed to be comfortable for daily use. The addition of fringed detailing provides a soft visual transition and a touch of artisanal craftsmanship that enhances its contemporary style.