Hartgar Navy 5'3 x 7'6 Rug

To maintain the integrity of the wool pile, it is recommended to use a vacuum with the beater bar turned off or set to the highest "hard floor" setting. New wool rugs naturally undergo a "shedding" phase for the first several months; regular, gentle vacuuming will remove these loose fibers without stressing the machine-made weave, allowing the rug to settle into its permanent texture.

Pure New Zealand wool is widely considered a premier fiber for floor coverings due to its superior strength, natural luster, and softness. Because these fibers contain a high natural lanolin content, they possess a built-in protective barrier that repels liquids and soil, making this material significantly more resilient and easier to maintain than many synthetic alternatives.

Wool is an exceptional acoustic insulator. Due to the natural density of the fibers and the thickness of the pile, this rug acts as a sound-dampening layer that effectively absorbs impact noise from footsteps and reduces room echo. This makes it a highly functional choice for apartment living or any multi-story home where noise management is a priority.

Unlike synthetic rugs that often rely on topical chemical coatings, wool is naturally stain-repellent. The microscopic structure of the wool fiber features overlapping scales that make it difficult for dirt and liquids to penetrate the core. For the best results, our care expertise suggests blotting spills immediately with a clean, dry cloth to take advantage of this natural resistance before the liquid can be absorbed into the fiber.

Yes, this rug is an excellent choice for high-traffic areas because wool fibers are naturally "elastic." This means the pile can be compressed by heavy furniture or constant foot traffic and will spring back to its original shape, preventing the permanent flattening often seen in synthetic fibers. Furthermore, the deep navy palette and transitional floral pattern are strategically effective at masking minor foot traffic and pet hair between cleanings.

These dimensions are ideal for defining spaces in urban apartments or smaller living rooms where floor space is at a premium. This size is specifically suited for placement under a coffee table—typically with the front legs of a sofa resting on the rug's edge—providing a cohesive, "city chic" look that anchors the room without overwhelming the floor plan.