Crafted from pure New Zealand wool, our machine-made Haverden Collection echoes the urban landscape we love to call home. City skylines and terraces inform this transitional collection with the ultimate in cosmopolitan chic.
Color
Blue
Collection
Haverden
Material
Wool
Pattern
Abstract
Q&A answers generated with AI assistance.
What is the best way to place a 7'10" x 11' rug in a living room?
A rug of this size (approximately 8x11) is a standard foundation for a large living room. To achieve a balanced look, we recommend following the "front legs rule": place the front legs of your sofa and accent chairs on the rug to anchor the seating area and prevent a "floating" look. For larger open-concept spaces, this size is substantial enough to define the entire conversation zone while leaving a comfortable border of visible flooring around the perimeter of the room.
Is this contemporary rug suitable for a high-traffic urban living room?
Absolutely. The combination of pure New Zealand wool and machine-made construction makes this rug exceptionally well-suited for active households. While hand-knotted rugs are delicate, a machine-made wool rug offers consistent density and durability that can withstand the daily rigors of an urban lifestyle. The abstract pattern, inspired by city skylines, is specifically designed to bring "cosmopolitan chic" to modern apartments and lofts while hiding minor wear more effectively than solid-colored alternatives.
What are the benefits of choosing a rug made from New Zealand wool?
This rug is crafted from 100% pure New Zealand wool, which is widely considered one of the most premium and resilient natural fibers available. Wool is inherently durable, eco-friendly, and contains natural oils (lanolin) that provide a built-in layer of stain resistance. Its high-density fibers also offer a natural "spring-back" quality, helping the rug maintain its shape and plush feel even in high-traffic areas of your home.
Will this wool rug shed, and is that normal?
Yes, shedding is a natural and expected occurrence with pure wool rugs, particularly during the first few months of use. This is not a sign of poor quality but rather the release of small, excess fibers from the yarn. To manage this, we recommend regular vacuuming without a beater bar, which helps remove loose fibers without pulling at the rug's structure. Over time, the shedding will significantly diminish as the fibers settle.
How do I properly maintain and clean a large wool area rug?
Based on our expertise with high-quality natural fibers, we recommend vacuuming your wool rug regularly to keep the pile fresh and to manage any initial shedding, which is a common characteristic of pure wool. For spills, our care guide suggests immediate action: blot—do not rub—the area with a clean, dry cloth using a mixture of mild detergent and cool water. Because wool is highly absorbent, avoid using excessive water or harsh chemicals that could damage the natural fibers.
94.00"w x 3.75"d x 132.00"h


