Namie Ivory 8' x 10' Rug

Abrash refers to the beautiful, subtle variations in color that occur naturally during the wool dyeing process. This creates a multi-tonal, "lived-in" look that adds sophisticated dimension to your floor without overwhelming your existing decor. These natural ivory and beige hues are designed to blend seamlessly with various color palettes.

Yes. This rug is specifically designed for longevity; its hand-hooked construction and 100% wool composition are built to "last for generations." The dense loops of a hand-hooked rug provide excellent crush resistance, meaning the pile will maintain its integrity even under the daily foot traffic of a busy household.

To preserve the handmade quality of this rug, we recommend regular vacuuming using a suction-only setting or a vacuum without a beater bar, as aggressive brush rolls can pull at the hand-hooked loops. While New Zealand wool is naturally durable, it is common for new rugs to experience minor shedding initially; this is a standard characteristic of high-quality wool and will diminish with regular care.

Wool is a highly breathable, natural fiber that can perform well in various environments. However, in humid or coastal areas, we recommend ensuring the room has consistent airflow. Because wool is a natural material that can absorb moisture from the air, maintaining a well-ventilated space helps the rug remain fresh and prevents any natural mustiness over time.

An 8' x 10' rug is often considered the ideal "anchor" size for standard living rooms. It is large enough to allow the front legs of your sofa and accent chairs to rest comfortably on the rug, which helps unify the seating area and creates a cohesive, professional look. For smaller spaces, this rug is also available in 5' x 7'6" and 3'6" x 5'6" variations to ensure a perfect fit.

This rug is hand-hooked using 100% all New Zealand wool, which is globally recognized for its premium quality. New Zealand wool is exceptionally soft to the touch while remaining incredibly resilient. Because the fibers are naturally coated in lanolin, the rug offers a degree of natural stain and soil resistance, making it as practical as it is luxurious.