Designed to captivate, the Noreo rug brings charismatic color and daringly dimensional texture to the modern home. Expertly hand-tufted from the finest wool, this contemporary rug blends distinctive style and lasting comfort exquisitely. A crystal-clear stream in pure icy tones of gray, sand, white and slate, flows freely between rocky banks imparting an aura that is both peaceful and passionate. Hand tufted for a bewitching texture and woven with iridescent fibers for a magical tone, this rug is utterly enchanting. For maintenance, vacuum regularly no beater bar.
Color
Silver
Collection
Noreo
Features
Hand-tufted
Material
Wool
Pattern
Abstract
Shape
Rectangle
Q&A answers generated with AI assistance.
What are the benefits of choosing a wool rug over a synthetic alternative?
Wool is a premium natural fiber prized for its exceptional durability, softness underfoot, and inherent resilience. Unlike synthetic fibers, wool has a natural "crimp" that allows the pile to spring back after being compressed by foot traffic or furniture. This makes a hand-tufted wool rug a superior long-term investment for high-traffic areas where lasting comfort and appearance are priorities.
Is this rug a good fit for a small apartment or a compact living area?
This rug is an excellent choice for smaller living rooms or urban apartments. Measuring approximately 5'6" x 7'5", it is scaled to ground a seating area without overwhelming the floor space. Additionally, its icy silver and gray tones reflect light, a design technique our experts recommend to help a smaller room feel more open, airy, and expansive.
What is the best way to position this rug with my existing furniture?
To create a professional, anchored look, we recommend the "front legs" rule: position the rug so that the front legs of your sofa and any accent chairs rest on the rug. With a mid-sized rectangular rug like this one, this layout defines the conversation zone and prevents the furniture from looking as though it is "floating" in the room.
Is it normal for a new wool rug to shed?
Yes, shedding is a natural and common characteristic of high-quality wool rugs and is not a defect. It is simply the result of excess fibers being released from the yarn. You can manage this by vacuuming regularly—remembering to disable the beater bar—which will cause the shedding to diminish significantly after the first few months of use.
How should I properly vacuum and maintain a hand-tufted rug?
To maintain the integrity of the hand-tufted construction, our care guide recommends vacuuming the rug regularly using a vacuum *without* a beater bar. A spinning brush can agitate the wool fibers and cause unnecessary wear. For spills, it is best to blot the area immediately with a clean, dry cloth and, if necessary, use a mild detergent with cool water to prevent the stain from setting.
What gives this rug its unique "dimensional texture" and shimmer?
This contemporary rug is expertly hand-tufted to create a multi-level pile, giving the abstract pattern a sophisticated three-dimensional effect. To enhance its visual appeal, it is woven with iridescent fibers that catch and reflect light, providing a subtle shimmer that shifts as you move through the room. This makes it an ideal focal point for modern interiors.
66.00"w x 0.75"d x 89.00"h
