Designed to captivate, the Noreo rug brings charismatic color and daringly dimensional texture to the modern home. Expertly hand-tufted from the finest wool, this contemporary rug blends distinctive style and lasting comfort exquisitely. A crystal-clear stream in pure icy tones of gray, sand, white and slate, flows freely between rocky banks imparting an aura that is both peaceful and passionate. Hand tufted for a bewitching texture and woven with iridescent fibers for a magical tone, this rug is utterly enchanting. For maintenance, vacuum regularly no beater bar.
Color
Gray
Collection
Noreo
Colors
Gray, silver, white, sand, slate
Features
Hand-tufted
Material
Wool
Pattern
Abstract
Shape
Rectangle
Style
Contemporary
Q&A answers generated with AI assistance.
Is a wool rug suitable for a home with pets and children?
Wool is a fantastic choice for families. It is naturally flame-resistant and hypoallergenic, as the fibers tend to trap dust and allergens until they can be vacuumed away. For pet owners, the tight hand-tufted construction is resistant to snagging from claws. While no rug is entirely "stain-proof," the natural structure of wool fibers makes it significantly easier to spot-clean spills before they set into the backing.
Is a wool rug a durable choice for a high-traffic living room?
Yes, wool is one of the most resilient natural fibers available for home decor. Its natural elasticity allows the pile to "spring back" after being compressed by footsteps or furniture, preventing the matting often seen in synthetic alternatives. Additionally, wool contains a natural coating of lanolin that provides an inherent level of stain resistance, making it an excellent long-term investment for the busiest areas of your home.
Why is my new rug shedding, and what is the best way to vacuum it?
Initial shedding is a completely normal characteristic of high-quality, hand-tufted wool rugs and is simply the release of excess fibers. To maintain the integrity of the weave, our experts recommend vacuuming regularly using a suction-only setting. It is crucial to avoid using a vacuum with a beater bar or power head, as the aggressive rotating brushes can pull at the hand-tufted fibers and cause unnecessary wear.
How do the iridescent fibers and "icy tones" affect the look of a room?
The Noreo rug is designed to be a focal point, featuring a blend of silver, gray, and slate tones woven with iridescent fibers. These specialized fibers catch and reflect light, creating a shimmering effect that changes as you move around the room. This "magical tone" makes it particularly effective in rooms with ample natural light, where the abstract pattern can transition from peaceful to passionate throughout the day.
What are the benefits of a hand-tufted rug compared to machine-made options?
This rug is expertly hand-tufted, a process where artisans use a specialized tool to push wool loops through a primary backing. This technique allows for a much denser and more plush pile than machine-made rugs, resulting in a more luxurious feel underfoot. The process also allows for the "daringly dimensional texture" and intricate abstract patterns seen in this contemporary design, which are difficult to replicate with automated looms.
How does a wool rug perform in humid or coastal climates?
Wool is a highly breathable material that naturally regulates moisture. In humid environments, wool can absorb a small amount of water vapor without feeling damp, which can actually help stabilize the humidity levels in a room. However, to ensure the longevity of your rug in coastal areas, we recommend ensuring the room is well-ventilated and using a high-quality rug pad to allow for proper airflow beneath the fibers.
93.00"w x 0.75"d x 117.00"h
