Urni Ivory/Beige 3' x 5' Rug

In more humid regions, it is important to ensure the room has proper airflow, as natural wool fibers are breathable but can be absorbent. The inclusion of viscose adds a luxury finish but is best kept away from high-moisture areas like bathrooms or frequently damp entryways. For coastal homes, we suggest placing this rug in well-ventilated living areas or bedrooms where it can stay dry and maintain its signature soft texture.

A 3' x 5' rug is an ideal size for defining smaller, functional "zones" within a room. According to our rug size guide, this dimension works perfectly for adding a layer of comfort to a reading nook, a compact entryway, or placed alongside a bed to provide a soft landing for your feet. It offers a strategic pop of pattern and texture without overwhelming the footprint of a smaller space.

This rug offers a premium tactile experience by combining the natural resilience of pure wool with the "silk-like" sheen of organic viscose yarn. The hand-tufted construction creates a dense, richly textured pile that feels substantial underfoot. While the wool provides durability and a springy feel, the viscose highlights add a dazzling finish inspired by the fine Italian printed fabrics found in haute-fashion.

To maintain the integrity of the delicate viscose yarns and the wool pile, our care guide recommends regular vacuuming without a beater bar to prevent unnecessary shedding or fiber pulling. For spills, blot immediately with a clean, dry cloth. Because viscose is sensitive to moisture and can change texture when wet, we suggest professional cleaning for a deep refresh to preserve the rug's luster and soft feel.

Yes, for an urban apartment, this rug’s dense, hand-tufted construction serves as an effective sound dampener, helping to reduce noise between floors. The 0.38-inch pile height provides a low enough profile to fit under most standard doors, making it a practical choice for entryways or transitional spaces. While the colors are light, the geometric pattern helps mask subtle signs of wear in a busy studio or apartment.

The Southwestern geometric pattern serves as a versatile focal point that bridges traditional and contemporary aesthetics. Its ivory and beige palette allows it to ground a room without clashing with bold accents. For a sophisticated look, we recommend pairing it with natural wood tables or a tan leather accent chair to lean into a warm, "organic modern" vibe that feels grounded and stylish.