Urni Ivory/Beige 8' x 10' Rug

The neutral ivory and beige palette of this rug acts as a sophisticated "new neutral," providing a versatile foundation that brightens smaller rooms or apartments with limited natural light. The intricate geometric design bridges the gap between classic and contemporary styles. In a traditional setting, the pattern adds a touch of modern energy, while in a contemporary space, the soft tones and textured cut pile provide warmth and organic contrast to sleek furniture and metallic accents.

This rug is hand-tufted using dense, pure wool, a natural fiber renowned for its exceptional resilience and ability to "spring back" after being compressed by footsteps or furniture. To add a sophisticated luster, it is highlighted with organic viscose yarn, which creates silky, shimmering veins throughout the geometric pattern. While the wool provides a sturdy foundation for daily use, the viscose adds a high-fashion finish inspired by elegant Italian silks, making the rug a perfect balance of long-lasting durability and luxurious texture.

Wool is a naturally breathable and moisture-wicking fiber, which can be beneficial in many climates. However, because this rug contains silky viscose accents, it is best suited for indoor, climate-controlled environments. Viscose can be sensitive to prolonged high humidity, so we recommend placing this rug in a well-ventilated living room or bedroom rather than a sunroom or area with direct exposure to coastal air. Using a high-quality rug pad will also help circulate air beneath the rug and protect it from floor-level moisture.

An 8' x 10' rug is one of the most versatile sizes for anchoring a primary seating area. In a standard living room, this rug is ideally sized so that the front legs of your sofa and accent chairs can rest comfortably on its surface. This placement creates a unified "conversation zone" and prevents the furniture from looking as if it is floating in the room. For open-concept floor plans common in modern suburban homes, this size effectively defines the living area without overwhelming the architectural flow.

Based on our expertise with natural fibers, we recommend vacuuming wool rugs regularly to maintain the integrity of the cut pile. For spills, immediate action is key: blot the area with a clean, dry cloth to absorb moisture. If a stain persists, use a small amount of mild detergent and cool water, taking care not to over-saturate the silky viscose fibers, which are more sensitive to moisture than wool. Our care guides suggest avoiding harsh chemicals to preserve the natural oils in the wool and the dazzling finish of the viscose highlights.

It is perfectly normal for a high-quality, hand-tufted wool rug to experience minor shedding when first placed in your home. This is a characteristic of natural wool fibers and is not a sign of a defect. Regular vacuuming—ideally without a beater bar for the first few weeks—will help remove these loose fibers. You will notice the shedding significantly decrease over time as the rug settles into your space.